Creator supply existed across every APAC market but no formal commercial program existed to connect it to brand advertisers. There was no contracted agency network, no structure for how creator content should translate to brand media spend, and no agreed metrics for what the program was meant to produce. The work started from a blank page.
A brand deal program spanning 8 markets, with the commercial structure, agency network and tracking built from scratch. Packages were calibrated to align with market maturity, and agency network was assessed and contracted market by market based on commercial capability given the variance across the region. A pipeline monitoring system tracked deal volume and conversion by market and by agency.
When a platform describes a creator supply problem, the actual diagnosis is almost always a commercial conversion problem: the agency ecosystem and deal structure haven't been built to close commitments. Signal Check establishes whether the constraint is creator supply or commercial conversion before anything else gets built.