Services — Airtime

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Creator platforms

APAC-native platforms building a commercial system from scratch, and global platforms entering APAC for the first time. You need the service model design, commercial program architecture, and agency ecosystem to make it work market by market.

🎯

Brands building creator programs

You're spending on creator marketing across APAC with no consistent framework. I design the program architecture: creator service model logic, agency roster by market, briefing standards, measurement framework. You execute; I build the system behind it.

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Creator economy SaaS

You build software or tools for the creator economy, selling to platforms, brands, or agencies, or directly to creators. The GTM isn't converting or product adoption isn't landing across APAC markets. I diagnose where it's breaking and design the fix.

01

Signal Check

Creator Economy GTM Health Check

The starting point for any new engagement. Before building anything, you need to know exactly where the break is: creator monetization funnel, commercial program structure, agency ecosystem gaps, service model design, or market-specific misalignment. Signal Check identifies the break and sequences what to fix first.

Scope is calibrated to the client. A brand with no existing program has a different diagnostic than a platform with an active one, and a SaaS company selling to or building for the creator economy has a different diagnostic again.

What's delivered

Creator monetization funnel: where creators are activating and where they are stalling. Commercial program health: what is working, what is structural, what is a fixable operational gap. Agency ecosystem snapshot by market. Market-by-market performance comparison. Priority action matrix: the top 3 fixes, sequenced by impact and dependency.

Suitable for: All client types

What I need from you

Labeled data in whatever format you have: spreadsheets, CRM exports, call notes. I don't need a polished deck, but I do need enough context to know what I'm looking at: which markets, which programs, what the numbers refer to. A discovery call upfront to confirm scope and flag what's missing before analysis begins.

Suitable for: All client types

What comes next

Signal Check surfaces the real problem. Pilot or Series builds the system around what it finds. You don't need to commit to the second engagement before seeing the Signal Check output.

Suitable for: All client types

Data gaps

Every missing data point is flagged explicitly with what can't be diagnosed without it and the specific question needed to fill it. A confident-sounding diagnosis built on invented numbers is worse than one that names its gaps honestly.

Suitable for: All client types

02

Pilot

Creator GTM Launchpad

You're building a commercial motion from scratch or entering APAC for the first time. The components are modular: a platform building a service model needs different things than a brand launching a creator program, which needs different things than a SaaS company designing its APAC GTM or creator adoption motion. Scope is confirmed in the discovery call.

The output is a system you can run, not a deck of recommendations. Every deliverable is built to be handed to a team and executed.

Creator service model design

Logic-based creator service model: segmentation criteria, vertical-specific thresholds, portfolio ratios, acquisitions model, and the partner management framework that makes it sustainable at scale.

Suitable for: Creator platforms

Commercial program design

Program architecture for whatever commercial motion your platform needs: brand partnership programs, creator acquisition programs, monetization activation, vertical-specific initiatives. OKRs designed from the start, not retrofitted later.

Suitable for: Creator platforms, Brands

Agency ecosystem mapping

Per-market agency shortlist: classified by type and capability, assessed against what your program actually requires. Contracting approach and fee structure recommendations per market.

Suitable for: All client types

APAC GTM motion design

Full GTM motion for selling into the APAC creator economy: ICP definition, buyer-specific positioning, market sequencing, commercial structure, and a 90-day pipeline plan. For companies selling to creator platforms, brands, or agencies in APAC.

Suitable for: Creator economy SaaS

90-day activation playbook

What to do in weeks 1-4, 5-8, and 9-12. Specific to your markets, your motion type, and the sequencing that gets the commercial system working from day one rather than quarter three.

Suitable for: All client types

03

Series

Creator Scale Strategy

Something works, or it worked. Now it's hitting limits: not replicating across markets, plateauing, or breaking under its own operational weight. Series does the full audit: what's working, what's market-specific, what's a structural problem in the design itself, and what the 90-day roadmap looks like to fix it.

Full creator program audit

A complete read of the program across all dimensions: creator ICP and supply dynamics, commercial program performance by market, agency ecosystem health, measurement framework, team structure and headcount, and market expansion sequencing. Assessed together, with a market-by-market breakdown of where performance diverges and why.

Suitable for: Creator platforms, Brands

Two-sided marketplace diagnosis

Where the supply and demand dynamic is actually stuck. Whether the problem sits in creator acquisition, content format fit, creator education, platform distribution, or commercial demand readiness. The diagnosis identifies which layer is the binding constraint and what the intervention looks like at each level.

Suitable for: Creator platforms

OKR framework

Program OKRs designed to actual priorities, not generic metrics. Scoring calibrated to what the program can actually control. Quarterly review cadence built in from the start.

Suitable for: Creator platforms, Brands

Buyer segment expansion

GTM motion redesign for expanding into a new buyer type or adjacent market segment. Covers repositioning, commercial structure changes, channel strategy adaptation, and a sequenced plan for the expansion without compromising existing traction.

Suitable for: Creator economy SaaS

90-day implementation roadmap

What gets fixed in which market in which order, and why that sequence. Prioritised by impact and structural dependency, not by easiest to execute first.

Suitable for: All client types

04

Feature Premiere

Product Activation GTM

You've built a feature or a creator tool. Either way, adoption across APAC markets doesn't happen at the rate it should. The sequencing is wrong, the right partners aren't enabled, or the creator education layer isn't in place before launch.

Designing how a feature or product gets sequenced across markets, which creator tier gets access first, how agencies are enabled to pitch it to brands or seed adoption, what partner and creator readiness looks like before launch, and how feedback from the field gets routed back to product.

Market sequencing

Which markets get the feature or product in Wave 1, which in Wave 2. Based on creator base readiness, agency ecosystem capability, market commercial potential, and what success in Wave 1 needs to prove before Wave 2 starts.

Partner readiness assessment

An assessment of which agencies, partner organisations, or creator communities are ready to support the launch and where the gaps are, with a training and enablement plan to close them before rollout begins.

Creator adoption playbook

How to get creators to actually use and stay on the feature or tool, not just activate it once. Creator education approach, seeding strategy, incentive structure for early adopters, and the monitoring framework to track real adoption vs one-time activation.

Product feedback loop design

How creator and partner feedback gets collected, structured, and routed back to the product team. The mechanism that turns field signals into product improvements, because the most expensive features are the ones that don't match how creators actually work.

What it is

A monthly retainer where I come in as your fractional GTM lead. Monthly program performance reviews, quarterly OKR recalibration and market assessment, and ongoing strategic support as questions surface. Operator-level continuity without a full-time hire.

Who it's for

Teams that have completed a Pilot or Series and want strategic continuity as they execute. Particularly useful when entering new markets, managing a portfolio refresh, or navigating an inflection point where the program design needs to evolve alongside the business.

Discovery call

30 minutes

A conversation to understand your situation, confirm which engagement fits, and agree on scope.

Data request

Before kick-off

Before the engagement kicks off, you'll receive a structured data request. I then flag what's missing and what that means for the scope of the diagnosis.

Analysis and build

The engagement

Analysis grounded in APAC market judgment, with every data gap named and flagged before it feeds into the output.

Delivery

Executive-ready output

Fully built strategy and execution plans with supporting resources as necessary, including executive decks, trackers, and playbooks. Walk-through call included.

Next steps

Your call

Every engagement ends with a clear recommendation for what to do next. Whether you continue into a larger engagement or take the output and execute internally is entirely your decision.

What I build
and how.

Different situations.
Different starting points.

Creator platforms

Brands building creator programs

Creator economy SaaS

Four services.

Signal Check

What's delivered

What I need from you

What comes next

Data gaps

Pilot

Creator service model design

Commercial program design

Agency ecosystem mapping

APAC GTM motion design

90-day activation playbook

Series

Full creator program audit

Two-sided marketplace diagnosis

OKR framework

Buyer segment expansion

90-day implementation roadmap

Feature Premiere

Market sequencing

Partner readiness assessment

Creator adoption playbook

Product feedback loop design

On Air Fractional GTM Operator

What it is

Who it's for

The engagement flow.

The diagnostic tells you.

What I buildand how.

Different situations.Different starting points.

Creator platforms

Brands building creator programs

Creator economy SaaS

Four services.

Signal Check

What's delivered

What I need from you

What comes next

Data gaps

Pilot

Creator service model design

Commercial program design

Agency ecosystem mapping

APAC GTM motion design

90-day activation playbook

Series

Full creator program audit

Two-sided marketplace diagnosis

OKR framework

Buyer segment expansion

90-day implementation roadmap

Feature Premiere

Market sequencing

Partner readiness assessment

Creator adoption playbook

Product feedback loop design

On Air Fractional GTM Operator

What it is

Who it's for

The engagement flow.

The diagnostic tells you.

What I build
and how.

Different situations.
Different starting points.